Using Google Keyword Planner for the first time is beyond confusing. When it first came out, a surge of SEO articles spouted the benefits of keyword research using this tool, but for the life of me I just couldn’t even figure out where to begin. It’s so full of options that it can easily become overwhelming. Today I’m going show you how to get started with rocking SEO through what I like to call Google Keyword Planner for beginners…aka the course I wish I’d taken months ago.
Sign up with Google Adwords. No, you won’t have to buy or sell advertisements. The keyword tool comes bundled up within Adwords.
When you sign in, choose “tools” along the top row of options. From the dropdown select “keyword planner.”
Your screen should now look like this. Choose the first option to “search for new keyword and ad group ideas.”
In the first box, add your keyword phrase and click “get ideas.”
Data will show up with a graph and two tabs. Click the “keyword ideas” option.
Here I’ve searched the term “lamp shade diy.” You can see how many searches people put into Google with that exact term (110 monthly searches) and a the data for a slew of related terms. Next to each is a column letting you know how high the competition is for each term. We want to choose terms with low competition, so it’s more likely that our posts show up higher in search results and we get more pageviews.
To maximize your posts with Google Keyword Planner, it’s best to select a handful of pertinent low competition terms, especially those containing a long-tail keyword. Make sure you don’t use too many though, Google’s Panda algorithm doesn’t like spammy looking articles, so just add in these terms where it feels natural.
How to Choose a Keyword
Now that you have the basics of using the features within Google Keyword Planner, it’s time to find relevant keywords to use to optimize your content. This can be challenging, because there are A LOT of factors that go into choosing a keyword. You have to be more creative with it than you may think.
You want to think of a keyword that’s somewhat broad, but also properly describes your idea, product, or service.
For example, let’s say you want to write a blog post about the health benefits of organic peanut butter. The keyword “peanut butter” will be far too broad. But, “health benefits of organic peanut butter” is likely going to be too specific. Going somewhere in the middle, such as “organic peanut butter” is a great start.
Once you type that in, you’ll see a list of results. How do you choose one?
First, look at the search volume. The higher it is, the more traffic that you have the potential of receiving.
Then, look at the commercial intent. Generally, the higher it is, the easier you’ll be able to convert the traffic into paying customers.
Finally, take a look at Organic SEO Competition. You’ll need to take a look at who is currently ranking on the first page, and figure out who difficult it will be to beat them.
Using Google Keyword Planner’s Full Potential
And there you have it, your basic Google Keyword Planner tutorial. It’s not too overwhelming once you know just where to click and how to use search terms, right? Let your blogging confidence soar as you continue to pump out stellar content that Google loves just as much are your loyal readers!
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Melanie works full time at Tuft & Needle and blogs part time evenings and weekends when her daughter is working on the cars with her dad!